IDEOLOGY & INCEPTION
KDASS (Knowledge Driven Actionable Services & Solutions) owes its origin to the idea of bringing together people, from various academic & professional backgrounds, to pool in their collective wisdom for deploying innovative methodologies in User-Centric research, & thus enabling our clients create the next generation products. The organization is a brainchild of scholars & professionals from fields like
- Design Ethnography
- Consumer Insights
- Trends Research
- Product Design
All the members of the organizations’ board has been working the field of Consumer Insights, Trends Research, Marketing & Product development for more than 10 years. KDASS was registered legally as an organization in May, 2013.
THE 2 OBs METHODOLOGY
Since its inception, KDASS has had the pleasure of working with different clients in different domains. During this time, we have developed our own unique methodology to approach research design which helps analyse the data in a more actionable & opportunity defining manner. Our methodology relies heavily on the 2 qualities of our research team, Objectivity & Observation, and hence the name, The 2 OBs Methodology. It contains the following essential stages
The above listed steps forms an integral part of every research design that we carry out.