Founder & CEO
KDASS Research Private Limited | January 2014 – Present Day
Spearheads organizations’ Business Development & Research processes. Responsible for mana-building networks, & client delivery quality assurance. He has been primarily responsible for engaging clients into building the next generation products using the tools of Consumer Insights & Ethnography. He also has helped co-create the tools & techniques for data structuring & analysis. Identification of upcoming consumer trends & practices is his key area of expertise. He also deals exclusively with Scenario framework, & alternate futures projects for clients.
Market Research Analyst – APAC
HERE Maps (formerly known as NAVTEQ) | December 2010 – December 2013
Head for Market Research & Analysis wing for Asia-Pacific. Primarily conducted analysis of market research data in response to request from various divisions within the organization like sales, marketing, & product development. End to End management of Qualitative & Quantitative research projects & designing effective communication strategy for research implications. He was also responsible for designing an internet workspace for team collaboration & research communication.
Consumer Insights & Trends | June 2009 – December 2010
Worked with major corporations on their Consumer Insights & Trends Research Projects. Conducted exhaustive fieldwork, qualitative & ethnographic, providing clients with a thorough understandings of their target consumers & help fill the information & need gaps by identifying opportunity themes. Clients included Nokia, Moneygram, Samsung, Shell, Hero Motocorp (then known as Hero Honda), Star Plus, Syngenta, Easyday, & more.
Futures Analyst & Trends Specialist
Nokia | May 2008 – May 2009
Responsible for carrying our trend analysis & projecting future scenarios for the organization with consumer focus. During this role, he also worked with the strategy & leadership team to formulate the product development & marketing communications strategy with a user-centric approach. He also helped co-create the consumer case platform with team members.
Indian Cultural Understandings of Flying: Ethnographic Research for The Boeing Company | May 2007 – April 2008
Carried out extensive Ethnographic fieldwork engagements with the team (@ CKS Consulting). Help co-create the opportunity themes for Boeing from an Ethnographic understanding of How Indians Perceive Flying. Was In-Charge of the team recruitment, training, fieldwork supervision, data collation, analysis, report creation & client presentation.