Research Director: Qualitative
KDASS Research Private Limited | May, 2013 – Present Day
She designs & supervises research methodology for every project at KDASS. She also manages research fieldwork done by the team & takes care of training the team in research methodologies on every project depending on unique project requirements. Works extensively on all the qualitative research & trends projects.
Consumer Insights Specialist
Consultant | June, 2008 – May, 2013
Worked with major corporations on their consumer insights projects in various domains over the years. Expert consulting projects handled along the following domains:
- Baby Care
- Banking & Money Transfer
- Dairy Products
- Health Care
- Home Appliances
- Kitchen Products
- Media & Entertainment
- Smartphone Applications
State Aids Control Society, Chandigarh | June, 2004 – May, 2008
Studied extensively in developing consumer insights about health & hygiene factors for the female sex workers in the area. Worked as adult education expert in the community to raise awareness about AIDS, its causalities & preventive measures.