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Consumer Practices to Watch Out for in 2015

Localized Digital Assistant

Localized Digital Assistants | At Your Service

Localized Digital Assistants | At Your Service

What It Means?

Consumers will be looking for Digital Assistant options, which can understand their dialect & terminology. Scheduling, Reminding, Socializing, & every activity should be tracked & kept a record of by these assistants.

Evidences

  • Siri, Cortana, Google Now, HERE maps Turn by Turn Navigation have much to offer the consumers but communicating with an Indian accent often becomes a problem. In the year 2015, consumers will be looking for more options in terms of the following:
    • Local dialects
    • Local terms/tags
    • Ability to Interact with Device
    • More Personal than General
  • Most smartphone Manufacturers have already included Hindi keyboards in their text typing applications. Consumers will now e looking towards regional more than national language typing capabilities.

Implications/Inferences

Consumers are already expecting Smart & Intelligent Learning platforms in their devices. More Crowd-Sourced learning platforms will be demanded by the consumers in 2015.

Touch N Type à Not Anymore

Voice & Gesture Operated Technologies will slowly replace the Typing Habits of Consumers

Voice & Gesture Operated Technologies will slowly replace the Typing Habits of Consumers

What It Means?

Typing will be replaced majorly by alternative modes of entering text on various devices. Localized Digital Assistants will play a major role in this transformation.

Evidences

  • Consumers are looking for faster, convenient, & continuous way of entering text/commands in their respective devices.
  • Most devices have already incorporated the Swipe mode of entering text in a device, or gestures to open certain applications.
  • Consumers are opting for Voice Operated Infotainment systems when it comes to automotive & connected technologies.
  • Typing, at times, becomes a hassle to consumer in terms of time taken to type & attention span needed to look at the keyboard while typing.
  • Consumers are appreciating devices which are working on Gesture based applications.

Implications/Inferences

Consumers expect Smart Technologies to enable them interact/command their devices with minimal text entering. Something beyond Touch N Type model of devices is what they expect the Next Generations Products to be.

Education Override

I will Decide What I want to Do? Engg. & Medical is not for me.

I will Decide What I want to Do? Engg. & Medical is not for me.

What It Means?

Education seekers will move to a more functional model of education from the current conventional, & rather static state.

Evidences

  • People in Urban & Semi-Urban setups has started breaking educational taboos of Doctors, Engineers & MBAs.
  • The shift is from a structural format of collecting degrees to a functional format of developing knowledge & skill set.
  • IDEA has already started its campaign for network services (Idea Internet Network, aka IIN) focussing on the rise of informal education system in India.
  • Students & Professionals, both are looking for a more functional & skill based educational certificate programs to get a job/promotion.
  • Smart technologies, mobile & PC, will play an important role in shaping an evolved education ecosystem.

Implications/Inferences

Smart technologies, open source information will form the basis of an evolved education network with the rise of informal education programs, & various skill development Smart Certificate Programs.

Connected: Everywhere to Everyone

Connected Societies

Connected Societies

What It Means?

Consumers will be actively looking for solutions to merge the gap between their devices network & social network.

Evidences

  • Social Co-Location has become an important part of life for a majority of population. Geo tagging pictures & uploading their location information to SNS has become a practise commonly observed.
  • Consumers are beginning to appreciate the idea of Smart devices & understanding their utility & convenience.
  • Most media & infotainment devices are offering built-in connectivity solutions.
  • Staying connected on the move is an identified need within all the demographic categories, from social information & safety point of view.
  • Safety applications allowing Social Co-Location, & emergency services will be in high demand.

Implications/Inferences

The Smartphone experience of connectivity will be extended to all the other devices with the consumers. Sharing, Social Co-Location, Navigation, & Device Integration will be the features/applications for year 2015.

Uber-ization

Sociality While I travel

Sociality While I travel

What It Means?

People will be looking for more Smart & Safe options in terms of travel, whether its commuting daily to office or leisure travel.

Evidences

  • People appreciated Uber before it was shut down for allowing cab drivers to run a cab without their proper documentation & verification.
  • Meru Cabs, Ola Cabs, Easy Cabs are already running on the streets with respective smart applications & web interface to support their customers.
  • BlaBla Car is offering a Social carpooling experience for people.
  • Safety will be a major concern when it comes to choosing from a variety of cab options.
  • Credibility & User Generated Trust will be a major factor when opting for which cab service/application to choose for.

Implications/Inferences

A Smart Cab connecting the cab in terms of its location, driver information, ETA to the user & user’s selected participants will generate confidence & trigger purchase decision in the mind of the consumer.

Compare the Comparer

Which Suits me the most?

Which Suits me the most?

What It Means?

With so many offers, schemes, discounts, sales, stores to choose from, there needs to be an option wherein user can compare what is being offered in these plethora of websites at the best price & terms.

Evidences

  • Junglee for Consumer goods, & Trivago for travel purposes, Policy Bazaar for Insurance are already working efficiently in terms of allowing the users to compare a single product on a single page, being offered at different prices at different sites.
  • With multiple sites offering the same products, users feel confused, at times, making the decision of which site to pick the product from.

Implications/Inferences

There is an identified need gap asking for a product/service to empower the consumer make the right decision when it comes to purchasing stuff online.

Smart Payments

Cash No More

Cash No More

What It Means?

2015 will witness users acclimatizing to Smart Technology based payments/transactions. There will be an expectation of rewards/incentives associated in return for every payment.

Evidences

  • Consumers are opening up to the use of credit cards, safer netbanking options, online recharge services, cashless transactions, & other modes of payments in contrast to the cash payments.
  • Freecharge, Mobikwik, & other online recharge services are offering freebies with every payment made using the service.
  • Meru Cabs, Ola Cabs have introduced mobile wallets allowing their customers to recharge the amount in the mobile app, and pay in a cashless manner.
  • Mobile wallets are gaining popularity in the tech-savvy users, & are expected to reach the relatively lesser technologically advanced users in 2015.

Implications/Inferences

Consumers are adopting services that enable them enter into a cashless transaction in a safer & trustworthy manner. In 2015, adoption rate will be high for such services, if they manage to establish a trust based relationship with the end user.

Enable the Entrepreneur

Enabling Systems for Entrepreneur

Enabling Systems for Entrepreneur

What It Means?

2015 will be the year when people will want the services enabling them to be an entrepreneur. Business Accounting & Digital Media Marketing will be the primary opportunity themes in this regard.

Evidences

  • 2014 saw a relative rise in the number of entrepreneurs. In 2015, there will be a need gap identification with respect to various aspects of a small/medium scale business, established or in formative stages.
  • Accounting & File keeping softwares have been appreciated for their good ROI. Intuit Quickbooks have established a good consumer retention in terms of startup accounting problems.
  • Entrepreneurs are using services which allow them to have a quick analysis of popular public opinion for a product/service in question. Google Forms, & other online survey portals have been extensively used in this regard.

Implications/Inferences

A good product/service enabling the entrepreneur will provide a strong foundation to consumers looking forward to engage in a startup activity. Identification of Need Gaps is required for every such startup.

Stay Fit

Apps & Gear Helping me stay in Shape

Apps & Gear Helping me stay in Shape

What It Means?

Consumers will be becoming more health conscious, & will be devoting more time towards fitness centres & exercising in order to stay fit. They will be looking for information on various aspects of the same.

Evidences

  • Biking, Running, Marathon etc. have engaged a relatively larger segment of Indian population owing to increasing instances of Lifestyle diseases & their causal factors.
  • Keeping a track of their physical exercise has become a necessity. Smartphone applications allowing them to keep a track of their daily workout sessions & engaging their social network has been well received by the users, & will be used in more frequency & volume in 2015.
  • People are looking to accessorize themselves while working out. Increasing sales for Bike accessories, running accessories are an indicator in this regard.
  • Global sports chain, Decathlon has identified this need & have opened up their stores in various parts of India to a good response.

Implications/Inferences

2015 will witness an ever increasing demands for Smartphone applications & Sports gear by the consumer. Staying fit will be a priority for majority of the population & they will be looking to move out of the Arm Chair routine.

 

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